Minions: The Rise of Gru
Animation & Family Universal PG 1h 28m Released Jul 1, 2022 Discussed 2022–2024
Opening weekend
$107.0M
4,391 theaters
Per-theater average
$24,370
opening weekend
Domestic total
$370.5M
3.5× its opening
Worldwide total
$937.7M
40% domestic
Production budget
$100.0M
9.4× worldwide
RT critics
70%
RT audience
89%
+19 vs critics
Metacritic
56
Where it turns up
Friday, July 1, 2022 July 4th weekend 2022
On the chart Minions: The Rise of Gru (opening): $107.0M 3-day
Expected 'Should crack $100 million in 3 days and about $120 million in 4 days' Actual: $107.0M 3-day
In the note
On the flip side, the viewership numbers for the streamers (or whatever they say are their ‘numbers’) only get picked up by the trade press for the most part, and Netflix is getting more press by being roasted on Twitter for green-lighting another $200 million movie that will vanish 5 minutes after it hits the platform. Anyway, with the accuracy and value of a Pac 12 TV contract, here are some thoughts on the weekend box-office. Minions: The Rise of Gru - End, Scene.
Friday, July 8, 2022 Second weekend of July 2022
On the chart Minions: The Rise of Gru (wk 2): $46.1M, -57%
Expected 'Off about 60%... still a strong second weekend in the low 40s' Actual: $46.1M, -57%
In the note
Either way, just like everything else in this sector, marketing did their job and they handed the baton to production, so the film is now in charge. Minions: The Rise of Gru - It’s off a little more than usual, possibly a ‘what goes up, must come down situation’, but even though it looks like it’s gonna be off about 60% from last weekend, it’s still going to be a strong second weekend in the low 40s. Top Gun Maverick - Sooner or later this would run into a weekend where it would have a ‘mortal’ drop from the weekend before.
Friday, June 30, 2023 Final weekend of June 2023
In the note
It’s going to be a weekend very similar to what the norm is for the weekend before Independence Day, we’ve had some nice $100 million tentpole openings on this weekend like last year’s Minions: The Rise of Gru and 2014’s Transformers: Age of Extinction.
Wednesday, July 3, 2024 July 4th week 2024, Wednesday dispatch
In the note
Two years ago, Universal struck gold with a wildly effective social media campaign that encouraged young people to dress in suits and go see Minions: The Rise of Gru.
Friday, November 1, 2024 First weekend of November 2024
In the note
After the success of Despicable Me, Hop and then The Lorax, they started leveraging the Minions as the Illumination ambassadors around the time of Despicable Me 2, and started all the marketing materials with them.