Deadpool & Wolverine

Friday, May 5, 2023 First weekend of May 2023

In the note 3 years later, based on the goodwill the first film generated and fueled by the similarly toned Deadpool the year before, Vol II opened to $147 million.

Friday, April 12, 2024 Second weekend of April 2024

In the note However, it doesn't seem like we've got a BarbenHeimer weekend coming up this year, unless Disney goes all Kayser Soze and puts the two biggest films of the year, Inside Out 2 and Deadpool/Wolverine on the same date. One of the positive stories this week is A24 continuing their journey from plucky indie to a force to be reckoned with.

Friday, July 26, 2024 Fourth weekend of July 2024

On the chart Deadpool & Wolverine (opening): $211.4M

Expected 'Around $185 million... it's fucking R rated so I'm not sure we'll see the usual Marvel bounce tomorrow' Actual: $211.4M, the bounce came anyway

In the note Unless Deadpool has an outlier hold next week, the new films next weekend probably won’t come close to the $58 million generated by Teenage Mutant Ninja Turtles and Meg 2 last year.

Friday, August 2, 2024 First weekend of August 2024

On the chart Deadpool & Wolverine (wk 2): $96.8M, -54%

Expected 'Should get over $100 million for the 2nd weekend' Actual: $96.8M

In the note keeps re-writing word in my email so the make no sense, here are some thoughts on the weekend box-office. Deadpool & Wolverine - Obviously playability is a key factor in week 2, but it also helps when the new films aren’t much of a threat.

Friday, August 9, 2024 Second weekend of August 2024

On the chart Deadpool & Wolverine (wk 3): $53.8M, -44%

Expected 'Should be off 45% for a weekend in the mid 50's' Actual: $53.8M, -44%

In the note IP isn’t only limited to TV Shows and Comic Books, it can be a feeling or an event. But the trick is how do you find them and activate them? More on that below. But in the meantime, with the expected accuracy of a Boeing Starliner Departure Schedule, here are some thoughts on the weekend box-office. Deadpool & Wolverine - Looks… very normal today.

Friday, August 16, 2024 Third weekend of August 2024

On the chart Deadpool & Wolverine (wk 4): $30.0M, -44%

Expected 'Down a pretty standard 45% this weekend, for a gross in the high 20's' Actual: $30.0M, -44%

In the note Figure either way it’s in the low/mid 40’s. Deadpool & Wolverine - Down a pretty standard 45% this weekend, for a gross in the high 20’s. It Ends with Us - As you may have heard, this had great word of mouth, but it looks like it’s down a decent amount today from last Friday.

Friday, August 23, 2024 Fourth weekend of August 2024

On the chart Deadpool & Wolverine (wk 5): $18.3M, -39%

Expected 'Down about 45% for a weekend in the mid/high teens' Actual: $18.3M, -39%

In the note Even markets that should behave similarly to LA and NY aren’t as good, so once again I’m asking the question ‘are we only making movies for people we know?’. Anyway, with the accuracy normally associated with Starbucks carbon offset program, here are some thoughts about the weekend box-office. Alien: Romulus - Pretty normal 2nd weekend for a Horror/Sci-Fi film of this size, should be down about 55% for a weekend in the very high teens. Deadpool & Wolverine - Considering we’re pivoting back to a non school holiday period, this is about right today where it should be, down about 45% for a weekend in the mid/high teens. It Ends With Us - Down a decent amount today, but considering its core audience is back in school, that makes sense.

Friday, August 30, 2024 Labor Day weekend 2024

On the chart Deadpool & Wolverine (wk 6): $15.5M, -16%

Expected 'Down only 25% or so for a 3 day in the low teens' Actual: $15.5M, -16%

In the note But we’ll be back in the plus column next week, and we’ve got a fall ahead of us that has weeks with 3, 4 and 5 wide titles each week, so it’s getting back to normal. Anyway, with the same accuracy of cards from a preview screening where everyone got paid $30 to be there (and goes twice a week for the extra cash), here are some thoughts on the weekend box-office. Deadpool & Wolverine - Everything is taking a step back today with school’s all back in, except this film.

Friday, September 6, 2024 First weekend of September 2024

On the chart Deadpool & Wolverine (wk 7): $7.0M, -55%

Deadpool & Wolverine

Where it turns up