Unhinged
Action & Adventure Solstice Studios R 1h 33m Released Aug 14, 2020 Discussed 2020
Opening weekend
$601,032
299 theaters
Per-theater average
$2,010
opening weekend
Domestic total
$20.8M
34.7× its opening
Worldwide total
$37.3M
56% domestic
Production budget
$33.0M
1.1× worldwide
RT critics
49%
RT audience
77%
+28 vs critics
Metacritic
40
Where it turns up
Friday, August 21, 2020 The reopening, August 2020
On the chart Unhinged (first wide release): $4.0M on 1,823 theaters
Expected 'Somewhere in the $3.5 to $4 million range, and that's on about 1900 screens' Actual: $4.0M on 1,823
Friday, August 28, 2020 Second reopening weekend, August 2020
On the chart Unhinged (wk 2): $2.6M, -35%
In the note
As with Unhinged last week, looking at where this should be doing business, it really looks like what we would normally see before the shutdowns.
Friday, September 4, 2020 Tenet Labor Day weekend 2020
On the chart Unhinged (wk 3): $1.8M, -31%
In the note
However, looking at the next couple of weeks, there’s not enough new films to displace this from the theaters so even though it’s down today, it should get a better than average multiple. Unhinged - Looking off about the same as last week, but with the holiday weekend it might end up with a lower drop. Personal History of David Copperfield - Even though it didn’t gross that much last weekend (because they’re missing most of the markets with the best upscale theaters), the drop from last week looks a little better than average. Words on Bathroom Walls - Just like David Copperfield, this hasn’t been grossing that much, howeve
Friday, September 11, 2020 Second weekend of September 2020
In the note
And the grosses in Quebec are really good, so another sign that after we’re open for a little while, moviegoing will be just fine. As far as the holdovers, we're seeing more resilience and very sight drops for the films audiences seem to like such as Unhinged, Personal History of David Copperfield and Words on Bathroom Walls. Sorry to all of you that used to work for Aviron, but I honestly had to look the movie up.
Friday, October 9, 2020 Second weekend of October 2020
In the note
But Unhinged, New Mutants and Infidel, all films which in a normal marketplace would be long gone keep holding with 10-15% drops from last week.
Friday, October 16, 2020 Third weekend of October 2020
In the note
It looks very similar to what we’ve been seeing for these wide films since the covid restart, and should gross in the same range as what we saw with Unhinged or last week's War with Grandpa. But whatever it ends up being, it will be better than what it did if it debuted on PVOD, and it still gets a PVOD window…….. The War with Grandpa - Like everything else we’ve seen during the covid period, it’s holding a little better than it would have in the pre covid world.