Smile
Horror Paramount R 1h 55m Released Sep 30, 2022 Discussed 2022–2024
Opening weekend
$22.6M
3,650 theaters
Per-theater average
$6,195
opening weekend
Domestic total
$105.9M
4.7× its opening
Worldwide total
$217.0M
49% domestic
Production budget
$17.0M
12.8× worldwide
RT critics
79%
RT audience
77%
-2 vs critics
Metacritic
68
Where it turns up
Friday, September 30, 2022 Final weekend of September 2022
On the chart Smile (opening): $22.6M
Expected 'Somewhere around 20 for the weekend, but I wouldn't be surprised if it's just a little better' Actual: $22.6M, the hedge landed
In the note
Once we get to the beginning of the next year, we’ll start seeing the fruits of productions that become real in early 2021 when we were beginning to open back up. Anyway, with the expected accuracy of a Tua Tagavailova neurological exam, here are some thoughts on the weekend box office. Smile - After taking a brief break from opening films to #1, Paramount is back with another weekend win.
Friday, October 7, 2022 First weekend of October 2022
On the chart Smile (wk 2): $18.5M, -18%; a historic horror hold
Expected 'Down an impressive 40% for a weekend of about 13 or 14' Actual: $18.5M, -18%; the viral hold beat even the optimistic call
In the note
But all that aside, it still all goes back to that first trailer; and it was just the TMI that was so hard to get past, and it had very little to do with anything gay or straight. Anyway, with the expected accuracy and efficacy of the Levi's Stadium field security, here are some thoughts on the weekend box office. Smile - Obviously since this showed some legs last weekend by not doing the usual Horror Film Saturday collapse, and actually picked up some steam, it might have a chance at holding strong in weekend 2.
Friday, April 21, 2023 Third weekend of April 2023
In the note
Similar to what we’ve been seeing from Paramount (Smile, 80 for Brady), just because something was greenlit for the platform doesn’t mean it’s locked into that lane.
Friday, March 8, 2024 Second weekend of March 2024
In the note
Paramount seems to have led the way with films like Mean Girls, Smile, 80 for Brady, etc, all were built with an economic model based on a platform distribution, and then were upgraded to Theatrical.
Friday, October 18, 2024 Third weekend of October 2024
In the note
This week we’ve got a sequel to a decent IP horror film in Smile 2, but this edition of the IP has a much tougher competitive landscape to deal with.