Priscilla
Drama A24 R 1h 50m Released Oct 27, 2023 Discussed 2023–2024
Opening (limited)
$132,139
4 theaters
Per-theater average
$33,035
opening weekend
Domestic total
$20.9M
Worldwide total
$31.0M
67% domestic
Production budget
$20.0M
1.5× worldwide
RT critics
84%
RT audience
64%
-20 vs critics
Metacritic
79
Platform release: the opening figure is its limited debut in 4 theaters, not a wide-release weekend.
Where it turns up
Friday, October 27, 2023 Fourth weekend of October 2023
In the note
Unless there are some Q and A’s tomorrow or Sunday, the psa should end up in the $25k to $30k range. The Holdovers - Went 6 theaters in NY and LA and the grosses look very similar to Priscilla’s grosses with the exception of Lower Manhattan, where they’re in the Regal Union Sq; and Century City which has Q and A's. Looks like a psa around $20k right now.
Friday, November 3, 2023 First weekend of November 2023
On the chart Priscilla (wide): $5.0M
Expected 'Looks like mid 3's for the weekend' Actual: $5.0M
In the note
This is dropping so hard you don’t want to stand underneath it, it’s down more than 90% from last week (it’s what Day and Date films do) and that doesn’t even account for the $10 million they did on the Thursday previews that won’t happen this weekend. Figure it’s down 90% for a weekend of about $10 million. Killers of the Flower Moon - Beginning to stabilize a little, looks down 40% for a weekend in the mid 5’s. Priscilla - Went 1400 runs this week, and hearing about the exit data you wonder 'what was the point of the exclusive run last week?' The exits are supposedly good, but not great, so why platform? What’s also interesting is how wide they went, because it’s playing like a big city film, it doesn’t look like it’s connecting with the red state moviegoer at this point and they might have gone too deep.
Friday, November 10, 2023 Second weekend of November 2023
In the note
The screen average looks a little better than Priscilla’s expansion screen average last week, but this has about half the runs.