It
Horror Warner Bros. R 2h 15m Released Sep 8, 2017 Discussed 2022–2024
Opening weekend
$123.4M
4,103 theaters
Per-theater average
$30,076
opening weekend
Domestic total
$328.8M
2.7× its opening
Worldwide total
$704.1M
47% domestic
Production budget
$35.0M
20.1× worldwide
RT critics
85%
RT audience
84%
-1 vs critics
Metacritic
69
Where it turns up
Friday, October 7, 2022 First weekend of October 2022
In the note
I kept checking the weather in Hell yesterday to see if there was snow. Looks like the folks at Netflix woke up and realized that when you pay $450 million for an IP, you need to take care of it and not just dump it on your platform like it’s Set It Up 2.
Friday, September 1, 2023 Labor Day weekend 2023
In the note
But because the release calendar kept leaving distributors fewer options to find a ‘clear’ weekend to release a film (and the school calendars had shifted to a schedule where most kids were back in school by Labor Day), films like It came along to show there were no bad weekends anymore.
Friday, September 8, 2023 Second weekend of September 2023
In the note
Following the same pattern we’ve seen lately, we’ll crush last year's total ( Barbarian and a decent $4.5 million Bollywood film) and maybe get close to doubling it, and similarly we’ll be well behind 2019 where It Chapter 2 grosses a terrific $91.1 million.
Friday, August 30, 2024 Labor Day weekend 2024
In the note
It’s going to be a pretty typical quiet weekend at the box-office, Labor Day has always been hit and miss historically, but we’ve had a couple of years where decent sized IP’s have landed on this weekend and thrived.