Guy Ritchie's The Covenant
Action & Adventure Amazon MGM R 2h 3m Released Apr 21, 2023 Discussed 2023–2024
Opening weekend
$6.4M
2,611 theaters
Per-theater average
$2,444
opening weekend
Domestic total
$16.9M
2.7× its opening
Worldwide total
$20.7M
82% domestic
RT critics
82%
RT audience
98%
+16 vs critics
Metacritic
63
Where it turns up
Friday, April 21, 2023 Third weekend of April 2023
On the chart Guy Ritchie's The Covenant (opening): $6.4M
Expected 'A weekend of about $5 or $6 million' Actual: $6.4M
In the note
But this release is going to make WB a lot more money than they would have made had it gone straight to MAX. Guy Richie’s The Covenant - Following up on my rant last week about branding, here’s a film that is very good (80% critics and 96% audience on RT), had a solid campaign, spent good money and had a good release date; but has a terrible title and that branding issue is holding it down.
Friday, April 19, 2024 Third weekend of April 2024
In the note
Last year’s weekend had Evil Dead Rise, Guy Richie’s The Covenant (apparently this is now the official Guy Richie slot on the release schedule) and the expansion of Beau is Afraid.