Air
Drama Amazon MGM R 1h 52m Released Apr 5, 2023 Discussed 2023–2024
Opening weekend
$14.5M
3,507 theaters
Per-theater average
$4,122
opening weekend
Domestic total
$52.5M
3.6× its opening
Worldwide total
$90.1M
58% domestic
Production budget
$90.0M
1.0× worldwide
RT critics
93%
RT audience
97%
+4 vs critics
Metacritic
73
Where it turns up
Wednesday, April 5, 2023 Super Mario's Wednesday, April 2023
On the chart Air (Wednesday day): ~$2-3M implied
Expected 'Today's gross (not including preview grosses) looks like it's in the $2.0 million range' Actual: Window arithmetic implies ~$2.5-3M with previews
In the note
It’s pretty great so far, and depending on how it plays tonight (it’s still a Wednesday after all, so it probably won’t do much business after about 7pm), it’s looking like a day in the high 20’s. Air - The Wednesday opening here makes a little more sense, you can use the Wednesday opening for films that don’t have intense built in fanship if they have very high playability.
Friday, April 7, 2023 Easter weekend 2023
On the chart Air (3-day / 5-day): $14.5M / $20.2M
Expected 'About $12 million for the 3 days and $18 for the 5 days' Actual: $14.5M / $20.2M
In the note
Amazon/MGM’s Air was plucked from its obscure platform destination by the team there (led by the late MGM distribution chief) and it’s looking like a nice opening this weekend.
Friday, April 5, 2024 First weekend of April 2024
In the note
Although we had a surprisingly good couple of weeks (thanks to Legendary and WB), and we’re only about 9% behind 2023, this was an outlier weekend last year because of Super Mario Brothers, John Wick and Air so we’ll be way behind this year (we'll be about half of last year).