Applied: the specialty release playbook

How to put all of it to work on a real specialty release. The pre-greenlight checklist, release-date checklist, and marketing checklist.

Lessons

1. Lesson 01

   Pre-greenlight gut check

   Two questions, asked early, that prevent most specialty distribution mistakes.

   6 min
2. Lesson 02

   Release-date checklist

   Friday over Wednesday. Holiday-week math. Tentpole adjacency. K-12 tailwind.

   6 min
3. Lesson 03

   The specialty release playbook

   For films opening in the 600–2,500-screen range. Pre-sales, critic-choice, PLF retention, audience-room match.

   8 min