The Awards Industrial Complex

ROI on awards is zero. The case for moving the Oscars to early January. The Casting Oscar redesigned.

Lessons

1. Lesson 01

   ROI on awards is zero

   It's the same financial effect as losing a lawsuit, then losing the appeal.

   7 min
2. Lesson 02

   Move the Oscars to January

   Why everyone except the publicists wins.

   7 min