Marketing & Exhibition Truths

Trailers, the room itself, micro-targeting, the critic-vs-audience gap, and PLF/IMAX premium math.

Lessons

1. Lesson 01

   The trailer pod problem

   Every trailer past slot three is a depreciating asset. Exhibition is cannibalizing distribution.

   7 min
2. Lesson 02

   Micro-targeting and the Nuremberg case

   Sony Classics had a perfect WWII fan to target. They didn't.

   6 min
3. Lesson 03

   The critic-vs-audience gap

   Why critics over-weight novelty and audiences want satisfaction.

   7 min