Calendar Craft

The release date is half the strategy. Wednesday opens, holiday weekends, distribution math, the summer corridor, spring breaks.

Lessons

1. Lesson 01

   The case against Wednesday opens

   What looks like 'two big single-days' is actually 10–15% of domestic cume left on the table.

   8 min
2. Lesson 02

   Distribution math™

   Why every Friday gross has a Thursday hiding inside it, and why year-over-year comparisons are usually lies.

   7 min
3. Lesson 03

   Holiday weekend taxonomy

   A working hierarchy of every meaningful holiday on the calendar.

   9 min
4. Lesson 04

   The rolling K-12 effect

   Six weeks of quiet tailwind that almost nobody prices in.

   5 min