The Foundational Beliefs

Five mantras that organize the whole worldview. Internalize this module and the rest is the operating manual.

Lessons

1. Lesson 01

   It's the movies, stupid

   Why genres aren't killed by macro forces. They're killed by a string of bad films within them.

   7 min
2. Lesson 02

   Tag-alongs are everything

   The casual moviegoer dragged along by a fan is the only mechanism for growth past a film's core base.

   8 min
3. Lesson 03

   Fundamentals, fundamentals, fundamentals

   Why distribution today is over-instrumented and under-fundamentaled, and why culture beats analytics.

   6 min
4. Lesson 04

   Fishing where the fish are

   The trailer mantra and why exhibitor over-monetization of the pre-show is sabotaging conversion.

   6 min
5. Lesson 05

   Data plus context (a.k.a. distribution math™)

   Pure data is dangerous. The signature move is the second-derivative comp.

   7 min