Mean Girls
Comedy Paramount PG-13 1h 52m Released Jan 12, 2024 Discussed 2024
Opening weekend
$28.6M
3,791 theaters
Per-theater average
$7,553
opening weekend
Domestic total
$72.6M
2.5× its opening
Worldwide total
$104.6M
69% domestic
Production budget
$36.0M
2.9× worldwide
RT critics
84%
RT audience
66%
-18 vs critics
Metacritic
58
Where it turns up
Friday, January 5, 2024 First weekend of January 2024
In the note
It's got to get by Mean Girls next week, but once something like this gets rolling, it might be a bigger problem for Mean Girls than the other way around.
Friday, January 19, 2024 Third weekend of January 2024
On the chart Mean Girls (wk 2): $11.7M, -59%
Expected 'Down about 50% for a weekend around $14 million' Actual: $11.7M, -59%
In the note
In general though, because there’s not much coming into the marketplace, we’ll see better than usual holds for the films that have been around, especially for the weekend after a holiday weekend. Anyway, with a similar level of accuracy as using Sundance audience playability as a barometer for predicting commercial success, here are some thoughts on the weekend box office. Mean Girls - Looking pretty normal for a film of this size in its 2nd weekend.
Friday, February 2, 2024 First weekend of February 2024
Expected 'Off way more than the other films' Actual: -44%, worst hold in the top 10
In the note
The only film that looks different this weekend is Mean Girls, if off way more than the other films. and because the rest of the month is so soft, the holdover weeks might actually get them there.
Friday, March 8, 2024 Second weekend of March 2024
In the note
Paramount seems to have led the way with films like Mean Girls, Smile, 80 for Brady, etc, all were built with an economic model based on a platform distribution, and then were upgraded to Theatrical.