Imaginary
Horror Lionsgate PG-13 1h 44m Released Mar 8, 2024 Discussed 2024
Opening weekend
$9.9M
3,118 theaters
Per-theater average
$3,179
opening weekend
Domestic total
$28.0M
2.8× its opening
Worldwide total
$43.7M
64% domestic
Production budget
$13.0M
3.4× worldwide
RT critics
25%
RT audience
52%
+27 vs critics
Metacritic
34
Where it turns up
Friday, March 8, 2024 Second weekend of March 2024
On the chart Imaginary (opening): $9.9M
Expected 'Right now it looks like about $10 million' Actual: $9.9M
In the note
Right now it looks like a weekend of about $10 million. Imaginary - This Blumhouse release is at the lower end of what we normally see from Blumhouse, but there’s an interesting wrinkle here that’s worth paying attention to.
Friday, September 13, 2024 Second weekend of September 2024
In the note
Figure it’s down 50% for a weekend (which in the true 3 day to 3 day comparison, is only down 44%) in the mid 50’s. Speak No Evil - Hey, I know you, didn’t you guys used to be Blumhouse? Ever since the smash hit Five Nights at Freddy’s, it’s been Night Swim, Imaginary, Afraid and now Speak No Evil.