The Empty Man
Horror 20th Century R 2h 17m Released Oct 23, 2020 Discussed 2020
Opening weekend
$1.3M
2,027 theaters
Per-theater average
$646
opening weekend
Domestic total
$3.0M
2.3× its opening
Worldwide total
$4.0M
75% domestic
RT critics
73%
RT audience
39%
-34 vs critics
Where it turns up
Friday, October 23, 2020 Fourth weekend of October 2020
On the chart The Empty Man (opening): $1.3M, the digital ceiling, again
Expected 'Should follow its predecessors and end up about the same place': the ~$1M digital ceiling Actual: $1.3M
In the note
Anyway, with the accuracy and dependability of the Dodgers bullpen, here’s my take on this weekend’s box-office. The Empty Man - One of the interesting experiments that Covid has allowed us to do is answer the question ’so what if we just marketed a film digitally?’ Many a studio marketing chief have been pushed by their higher ups to move to cheaper digital ads, but we’ve seen very little evidence that you can get something open big without a substantial TV spend.