The Curse of La Llorona
Horror Warner Bros. R 1h 33m Released Apr 19, 2019 Discussed 2023
Opening weekend
$26.3M
3,372 theaters
Per-theater average
$7,814
opening weekend
Domestic total
$54.7M
2.1× its opening
Worldwide total
$123.2M
44% domestic
Production budget
$9.0M
13.7× worldwide
RT critics
26%
RT audience
34%
+8 vs critics
Metacritic
41
Where it turns up
Friday, April 28, 2023 Fourth weekend of April 2023
In the note
But as an example of how the ‘weekend before a tentpole’ effect is real, the weekend before Endgame opened was Good Friday/Easter weekend (and as you know it’s a great box office weekend), yet we only had one genre opening, The Curse of La Liarona. As many of you know this was CinemaCon week, which can be a nice tool to launch marketing ideas if the mainstream press picks it up.