Civil War

Friday, April 12, 2024 Second weekend of April 2024

On the chart Civil War (opening): $25.5M, A24's biggest ever

Expected 'This should be good for $20 million over the weekend' and '(by far) A24's biggest opening ever' Actual: $25.5M, biggest ever, as called

In the note Last Christmas they continued their evolution and waded into the TV spot world on The Iron Claw, and this weekend they’re releasing Civil War on 3800 runs supported by a campaign that included a decent (but not substantial) amount of TV. But here’s where something interesting is happening, no matter what studio you’re talking about, they’re really good at certain audiences, and not as good at others (although there’s usually one ‘hot’ studio that seems to be good at everything at any given time in theatrical history).

Friday, April 19, 2024 Third weekend of April 2024

On the chart Civil War (wk 2): $11.2M, -56%

Expected Previews were an outsized share, so 'figure it's down 55% for a weekend of $10 million - $11 million' Actual: $11.2M, -56%

In the note However, I'm not seeing any indicators of that at this point and it looks like about $10 million - $11 million for the weekend. Civil War - It's down at a fairly normal rate for a 2nd Friday, but they had a slightly bigger than average preview gross (11.7%) last week that they'll have to deal with today.

Friday, July 26, 2024 Fourth weekend of July 2024

In the note A24 has been building an amazing company by knowing how to activate audiences on the coasts, and that showed up opening weekend on Civil War, when the coasts were great but the Red States seemed to be the opportunity that they didn’t quite figure out. So what is the point? The world has changed over the past 20 years, and it seems like we think marketing departments have the same challenges they had 20 years ago.

Where it turns up