Bros
Romance Universal R 1h 55m Released Sep 30, 2022 Discussed 2022–2024
Opening weekend
$4.9M
3,350 theaters
Per-theater average
$1,449
opening weekend
Domestic total
$11.6M
2.4× its opening
Worldwide total
$14.8M
78% domestic
Production budget
$22.0M
0.7× worldwide
RT critics
88%
RT audience
89%
+1 vs critics
Metacritic
72
Where it turns up
Friday, September 30, 2022 Final weekend of September 2022
On the chart Bros (opening): $4.9M
Expected From CinemaCon, five months early: 'who is this for... this will open to $4 million, maybe' Actual: $4.9M, nearly to the dollar, half a year out
In the note
Went on about 500 screens and as long as it plays out normally and doesn’t collapse tomorrow, it looks like $4 million or so. Bros - What a missed opportunity here.
Friday, October 7, 2022 First weekend of October 2022
In the note
As trivial as reporting grosses sounds, it creates positive noise for the film so when it migrates to the platform, it’s got the validation of a successful theatrical run and will separate from Set It Up 2. In other news this week, it’s been fun watching the aftermath of the Bros disaster last weekend, and as they say in the TV sitcom business ‘hilarity ensued’.
Friday, October 18, 2024 Third weekend of October 2024
In the note
2 years ago, the films Smile had to compete with were Bros, week 2 of Don’t Worry Darling and week 3 of The Woman King; so nothing went at the core for Smile.